Plans, billing & screen limits
How plans and screen limits work, upgrading or downgrading, monthly vs annual billing, and managing your subscription.
Billboard is priced by the number of screens you run, not per feature, and never per screen with a surprise bill. You pick a plan, and that plan sets how many Apple TVs can be live at once across your whole account.
How plans work
Each plan includes a fixed number of screens. Every plan has the same features; the only difference is how many screens can play at once.
| Plan | Screens |
|---|---|
| Free | 1 |
| Starter | 20 |
| Growth | 50 |
| Unlimited | Unlimited |
See the pricing page for current monthly and annual prices. Annual billing works out cheaper than paying monthly across the year.
What counts as a screen
A screen is any Apple TV that has checked in with Billboard in the last 10 minutes. Screens are counted across your whole account, not per gallery, so pointing five Apple TVs at the same gallery code counts as five screens.
Your current usage is shown on the Billing page and on the dashboard, so you can always see how many screens are live against your limit.
What happens if you go over your limit
Enforcement is gentle and automatic. If more Apple TVs connect than your plan allows:
- The screens that connected earliest keep playing your content, exactly as normal.
- Any extra screens show a full-screen "screen limit reached" message instead of your gallery, prompting an upgrade.
Nothing breaks and nothing is lost. The moment you upgrade, or a screen drops off and frees a slot, the waiting screens pick up your content on their next check-in. You never have to touch the Apple TV.
Upgrading or downgrading
- Go to the Billing page in your dashboard.
- Choose a plan and select Upgrade (or Change plan).
- You'll be taken to secure checkout to confirm. Upgrades take effect immediately, so more screens can come online straight away.
Downgrades take effect at the end of your current billing period. If your live screen count is above the new plan's limit when it starts, the extra screens simply show the upgrade message until you're back within the limit.
Monthly vs annual
You can pay monthly or annually. Annual billing is charged once a year and costs less than twelve monthly payments, so it's the better value if you know you'll run Billboard long term. You can switch between them from the Billing page or the customer portal.
Managing your subscription
Select Manage billing on the Billing page to open the secure customer portal, where you can:
- Update your card or payment method.
- Switch between monthly and annual.
- Download invoices and receipts.
- Cancel your subscription.
If you cancel, Billboard keeps working until the end of the period you've paid for, then your account returns to the Free plan (one screen).
Payment and security
Payments are handled by our payment processor. Your full card number is entered directly with them and is never stored by Billboard. For more on how we handle data, see the Privacy Policy.
Common questions
- Do I need a card to start? No. The Free plan runs one screen with no card required.
- Can I run different galleries on different screens? Yes, on any plan. Your limit is the total number of live screens, regardless of how many galleries you have.
- I upgraded but a screen still shows the limit message. Screens update on their next check-in (within a few minutes). If it persists, see Troubleshooting.